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SEO

Last updated:
6/23/2023

Search engine optimization helps search engines like Google understand your pages’ content and purpose. SEO also helps to ensure the right users can get to your pages at the right time.

Main areas of SEO

  • Content
    • Providing the information users need
    • Keyword relevance, copy optimization, and page organization
  • Technical
    • The health of the website
    • Page speed, indexation in search engines, language and locale tags
  • Linking
    • Votes of confidence to show search engines you have valuable content
    • Internal linking (within the site) and backlinks (external sites linking to your pages)

The fundamentals of SEO are keyword research, body copy optimization, and metadata creation. But a lot more goes into making sure you have up-to-date and useful SEO, including content authority and helpfulness, competitor assessments, SEO audits and strategy, and understanding the search engine results page (SERP). SEO is continually evolving, but its purpose remains supporting and highlighting great content for users.

Visit the SEO@BSC SharePoint site to find SEO training, resources, and templates.