Content
Audiences
Boston Scientific serves multiple audiences and changes tone and writing style depending on the audience.
Case guidelines
Casing conventions and guidelines to make the content consistent and readable.
Content guidelines
Guidelines for writing for specific situations and components.
Error messaging
Clear and understandable error messaging is essential for helping the user successfully complete and submit form information.
Grammar
Following the rules of grammar help to make our copy clear, consistent, and easy to understand. Proper grammar also avoids embarrassment and loss of trust from our users.
Inclusive language
All Boston Scientific employees have a responsibility to prioritize inclusion in design, implementation, content, and working environments.
Punctuation
Punctuation is a small but important part of proper language.
Voice and tone
Voice and tone are extensions of the Boston Scientific brand. Boston Scientific speaks with one voice and varies its tone depending on situation or audience.
Word list
A list of commonly misspelled or misused words or phrases.